Client: Pelephone 5G
Year: 2023
Agency: Firma, Tel Aviv
Media: print, digital
Role: brand design lead
![](https://freight.cargo.site/t/original/i/31995adc1c1ad52f0f0569c91d3885697931252022afb39ffbf12a4dbf011398/Pel-Photo-Animations-01.gif)
I redesigned the brand for Pelephone, the largest mobile phone provider in Israel. I gave their logo and language a modern update using a sleek font called Ploni and a new vibrant shade of blue inspired by Yves Klein's "totally blue" world.
![](https://freight.cargo.site/t/original/i/2b038e88ed2a85959b4d1506b0c7f47efda2aaa50be9cbfc33528731acb97226/mockups.png)
The graphic language and semantic marker build upon the central and iconic logo shape, which remains unchanged. However, I flipped its direction to create a sense of forward movement when perceived in Hebrew (from right to left) instead of the opposite direction.
![](https://freight.cargo.site/t/original/i/4351f5672964bf5a15b487b3ee3254ef6f6294976b9aa15c0fbb61b999ead771/Screenshot-2023-06-11-at-12.01.19.png)
![](https://freight.cargo.site/t/original/i/765882baae5cc9b720f8c07ba19df696a8227d1fe2bf3bc95bc3e122419f38e5/mockups_all9.jpg)
![](https://freight.cargo.site/t/original/i/2df653d9a37f59f08e7868ee130e0da971f34c083eb2f74ec4cdfb42309caaa9/work_723_work_body_eng_13_1_1687951375-2.gif)
![](https://freight.cargo.site/t/original/i/6003cc9ed676b2d1984b501f0cde42f49915f70d15c03fb2802ec54f76c8e2dd/mockups_pelephone4.png)
![](https://freight.cargo.site/t/original/i/aac1ad35a7cd6635bb0ba8f87e51837cb889cd38216e8df50749954e7ede3ba4/mockups_pelephone3.png)
![](https://freight.cargo.site/t/original/i/da3b12ff1a03f6d75086d5c3cb3d10712167768c3b64c8255e0f7ecf38a384b1/Screenshot-2023-06-08-at-22.06.46.png)
The main focus was on emphasizing fast and reliable connectivity. The new look is minimalistic yet flexible, making it easy to use in different formats and for various purposes.
![](https://freight.cargo.site/t/original/i/4689ecd6580a9c919c50dff4baa6ea966e40511f7ccb610ce43058ca21ba5fbf/mockups_all12.jpg)
![](https://freight.cargo.site/t/original/i/2abf668967c5ac045c6b24d75c486c1270536a1d3a7bce4f44ae844927b1dd45/mockups_all8.jpg)
![](https://freight.cargo.site/t/original/i/7f4e4523635ca7f5361293972892d6b1e1263bd349921941070f2910bd387d51/mockups_pelephone8.png)
![](https://freight.cargo.site/t/original/i/ab51a935281540da97e74a8f401d69d2af0831b277503b1c4888ad5dee39d329/mockups_pelephone7.png)
The logo got a facelift and can be seen in many versions.
Here one of them with the grid I used.
![](https://freight.cargo.site/t/original/i/2344aa38c4893d06c80e0ac0ad7985e9f26490fb7682ba22205653edf6f8cb2b/Pelephone-Logo-1080x1080.gif)
![](https://freight.cargo.site/t/original/i/d31f2585d4cd31f4dcff7c806a36afe26df2797b1337d597c83df37653f2a988/Screenshot-2023-06-11-at-12.03.00.png)
![](https://freight.cargo.site/t/original/i/a0df9e24849b38b8a643679deab67518eed582395e1bb6c51318bf5521d34459/Screenshot-2023-06-11-at-13.08.06.png)
The Icons shapes are a continuity of organic, “blown up” shapes coming from the logo
![](https://freight.cargo.site/t/original/i/389fd206b21fffaa60e5186652ea079110df79e36cc4968e0243b6c6a6fd81b2/work_723_work_body_eng_12_1_1687870489.gif)
![](https://freight.cargo.site/t/original/i/32117c15dda7429b9ecce36d63d3ece139b9c12c61fe3cabbb7818bb8752d2b2/Screenshot-2023-06-11-at-12.04.25.png)
![](https://freight.cargo.site/t/original/i/4b483a48532767c8019684a1c9eeb96f6189acd97f366645d7315ff3a9b9e86d/work_723_work_body_eng_13_1_1687871887-2.jpg)
![](https://freight.cargo.site/t/original/i/cabf13b980f54f313091ee57fd517ff0c7e664ce24d412c5abd8a1fce0587598/Pel-Mockups-Carousel.gif)