Client: Mivtach Simon
Year: 2022
Agency: Firma, Tel Aviv
Media: print, digital
Role: brand design lead
![](https://freight.cargo.site/t/original/i/23e5ad6c8bf90f1e74c79b3724d28ffca26d0c5eb91da909d3906991c4858e1c/MS_Logo_animation.gif)
I created a branding language for Mivtach Simon - one of the biggest and oldest insurance agency in Israel - that emphasizes the company's reliability, tradition and innovation, using the slogan "our passion for every detail is your security" to showcase their precision and attention to detail.
![](https://freight.cargo.site/t/original/i/d02647f99a6b8dcf7a0efe31374d1ec252a320772029bf34ef34b72717dbb58f/MS_Joanna_Route1_L-04.png)
![](https://freight.cargo.site/t/original/i/d427062e315787015ffc904aedcb3b5bf7705a07c83984d015a8b67fcb61749f/animacja_fin.gif)
The Logo
The logo, which was a starting point of the language, had to depict the order and rythm. As the company has to function locally as well as internationally, I had to develop a signage that could funcion in both languages - hebrew and english. The main sign is latin initial letters of the agency - MS.
![](https://freight.cargo.site/t/original/i/c29457b52a452d0743521b7e0ac729705f22dad9a277123da56dafefb84ff9b0/MS_Joanna_Route1_L-01.png)
![](https://freight.cargo.site/t/original/i/df085beb06205afa792882652a3d498b91e6175529ed1e265da81f1fa10fb1f3/MS_Mockups3.png)
![](https://freight.cargo.site/t/original/i/d0e12ea8f5d121b50ddb6147534cb1cc9ca77cf9a399c8821b8a082f7e2ecb80/MS_Mockups2.png)
![](https://freight.cargo.site/t/original/i/79176e6ca650b6dffec681a145e1d5f1eaa20e9be5c66d6b5599cdb09ae1a40b/Mockups_all22.png)
The outcome
The illustrations made of shapes gave an opportunity to create a rich, flexible language. Together with a vivid palette, the result is young and innovative, yet gives an impression of a solid, trustworthy company.
![](https://freight.cargo.site/t/original/i/e93a75e1a786596107bb7778f3f98bfb15de2cb4060ede684321541c2014d366/Mockups_all5.png)
![](https://freight.cargo.site/t/original/i/6f51f6d046ef5ab9fdc6ea444b39d8b4015da7104fd23799d5bbe510dbe85784/Mockups_all6.png)
![](https://freight.cargo.site/t/original/i/afecd0191b053ebb130fc70cc128800e8ddd39c4338952271528485afa1c9414/MS_Mockups14.png)
![](https://freight.cargo.site/t/original/i/8e9cbbc7680a0fba31818625a26ab1b3a2fe38a49a2f26418e80c6651f987604/MS_Mockups8.png)
![](https://freight.cargo.site/t/original/i/a24f150ed7e0e3f6784041203c81f2c5fa6cdc79ce11b09ea8597ebe5fef6178/MS_Joanna_Route1_L-15.png)
![](https://freight.cargo.site/t/original/i/c687a2dc1f947fc59d2c65cdc58098eeac0151cc83aff302eeee28258fafd53d/Mockup_billboard.png)
![](https://freight.cargo.site/t/original/i/d81741f047326f9004bc0a33aacb14258988e60365673e4709829a9fad938e8b/Mockups_all11.png)
![](https://freight.cargo.site/t/original/i/b35ac271b0e880424459c08ebaab578c05ad163e3e82c9280f83774f431c5508/Mockups_all10.png)
![](https://freight.cargo.site/t/original/i/bf761bee9be943be23d8fe85f9212094bebe0345b39ae95f558bb2a59914de7a/Mockups_all13.png)
![](https://freight.cargo.site/t/original/i/84fa01074e204397e5b9ae438378d5af570ddb058cf7a4b77f3241f0d646fdd5/Mockups_all25.png)
![](https://freight.cargo.site/t/original/i/1ba618b0f6b2d3b00a07168e92263fb72397fb657d8ea6d0b7c1843ceee3f7f8/Mockups_all26.png)
![](https://freight.cargo.site/t/original/i/d961b66d48cbdc980b82668f8ff24348261d3295dd35cc9026583332907c06b2/Mockups_all24.png)
![](https://freight.cargo.site/t/original/i/b6320be3c47bd237ac4de011e1cc0776c368891546022b793d2409f1e7d7bb54/MS_Mockups9.png)
![](https://freight.cargo.site/t/original/i/08164311260d4b083050f57217144be3de244f1c0e459015d374d1b30aba6583/Mockups_all20.png)
![](https://freight.cargo.site/t/original/i/c384fe0fc10d4d08eeecec9cb1e99ea5c1afe747318131a402196429bb5a9762/Mockups_all23.png)
![](https://freight.cargo.site/t/original/i/65eb1c166e877c723a097f400b4e8e6227c924b4a5f19c890d5eca0b5cab9ca6/MS_Joanna_Route1_L_Obszar-roboczy-1-kopia-7-copy.png)
![](https://freight.cargo.site/t/original/i/15558c617568a575c5b41224904c42bce03bcb7833ebaf9f3d807b043898771f/MS_Joanna_Route1_L_Obszar-roboczy-1-kopia-7.png)
![](https://freight.cargo.site/t/original/i/94f760fb26754324635f613c51d779e7210902b6c3a45fb4e5d2f1ce2d48b787/MS_Mockups19.png)