Client: Sony Music Germany
Year: 2020
Agency: Hatch
Media: web, print
Role: concept & design
![](https://freight.cargo.site/t/original/i/76b0a35df8aba7239ef3899b1ed503a368922ec3d8b094343b9ee5eef31075bd/madeit.gif)
The event Made it. is all about a movement, exchange and diversity. The typography of my keyvisual is mobile and symbolizes the participant's movement in a room, as well as the evolution and transformation of a new network built during the event.
![](https://freight.cargo.site/t/original/i/034aaa9bf17cb2876ea4d3c38655b613d217a794c0d0300dab92c68011c70c44/madeITxhatch-38.png)
![](https://freight.cargo.site/t/original/i/0194cd31c66808fcfc662c1ab770f166918792e734ed47b58dc07803a9582179/madeITxhatch-39.png)
![](https://freight.cargo.site/t/original/i/209275e496eb9c04088b17258a6ceffc5376984b2c0e1576ebc7c6f4ceb018af/madeITxhatch-41.png)
![](https://freight.cargo.site/t/original/i/bcea7c71085d5a61738e3e46392f423925b3c2a09b1444a38660b2e56a56b1db/madeITxhatch-42.png)
![](https://freight.cargo.site/t/original/i/3bff61f96c09a55fb223fff9a02ab9b052ea687407885fc1015954a933ecd280/Shirt-0540-2-2020-02-05.jpeg)
The elements are flexible and modular, and are easy to use on various promotional materials.
![](https://freight.cargo.site/t/original/i/93439eb51563d9e8e0d1801d4d78627e15814bf8030b398ab8bc4aab3ca5926a/Bag.png)